Job Description:
Marketing Coordinator We are hiring a marketing coordinator to assist in the expansion and optimization of our organic marketing channels. This position will be participate in projects designed to enhance our inbound and outbound marketing efforts. The individual in this role will coordinate marketing efforts across all departments in the company. Responsibilities include contribution to the following marketing activities: · Marketing Automation Administration · Customer Journey Mapping · SMS/Chat marketing · Brand Management · SEO implementation and monitoring · Vendor Management/Invoice Approval · Organic Marketing Project Management · Conversion Rate Optimization testing & results implementation · Customer review and complaint management · Ongoing Competitive Analysis/Seeding · Customer profile development based on cross-channel Marketing Intelligence · Coordination with Copywriters & Legal to process and document content approval · Marketing ROI reporting Requirements: · BA/BS or equivalent working experience. · Experience managing an editorial calendar for a media publication or marketing team. · Proficient in Act-On’s Content Optimization System (COS) and its content scheduling, publishing, and optimization features. · Excellent attention to detail both for line editing copy and consistency in style and tone across our content. |