Job Description:
Digital Marketing Specialist Our ideal candidate is a multi-faceted digital marketing rock star. You should be able to answer yes to most of these questions: · Can you develop an innovative campaign concept and then deliver the landing pages, emails, SMS messages, and advertising creative to bring it to life? · Do you have a dual-minded approach where you expertly handle both the strategy and creative aspects of content marketing? · Do you lie in bed at night thinking about Conversion Rate Optimization and whether an orange button will pull better than a blue one? · Are you ready to work in an innovative team where you are responsible for the execution and results of your campaigns? Position Roles & Responsibilities · Reflect our internal values and vision in all marketing communications and content · Collaborate with team members on planning content calendar and overall marketing strategy · Plan, design, and create campaign assets including emails, landing pages, and ads for products, events, and services · Research, write, and edit engaging and grammatically correct copy for thought leadership and demand generation, including eBooks, reports, infographics, scripts, print, web, and other marketing needs · Update and manage website and landing page content, and create/edit copy for new marketing campaigns · Launch, track, and optimize campaigns across multiple channels including organic, social, paid search, and offline · Analyze and report campaign performance; provide results and recommendations for improvement and new campaigns · Identify and measure sales, marketing, and support opportunities throughout the student lifecycle; recommend campaigns to capture these opportunities Education/Experience · 1+ years’ experience in digital marketing, web/graphic design, or similar field · Bachelor’s degree is preferred, but not required Some of Our Tools WordPress, Unbounce, Canva, SendGrid, Mautic, Google Analytics, Crazy Egg, Buffer, Wistia, Vimeo, WebinarJam |