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Marketing Specialist-Consumer Insights - ONET Job Title: (Marketing Managers)
Industry: Corporate, Subsidiary, and Regional Managing Offices share on twitter share on Facebook
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Job Title:   Marketing Specialist-Consumer Insights
ONET Job Title:   Marketing Managers
Industry:   Corporate, Subsidiary, and Regional Managing Offices
Job Type:   Full Time
Job Location:   St. Croix
Minimum Education:   Bachelors Degree
Career Level:   Manager
Minimum Experience:   5 Years
View Competition
Job Description:

We are looking for a Marketing Specialist, Market Insights to join our team to serve as the expert in consumer insights to help grow the business based on deep consumer and market understanding. This individual will be responsible for conducting consumer insights research and analysis, developing and refining customer personas, and being the company expert on all things customer related.

 

Essential Functions: 

1.     Execute market research projects, using qualitative and quantitative methodologies

2.     Develop customer personas, refining as needed

3.     Analyze data and provide actionable recommendations and key findings

4.     Evolve brand positioning, as appropriate, based on new insight and observed market trends

5.     Compile online sources from relevant databases to support recommendations

6.     Create and distribute a monthly report on consumer and competitor insights

7.     Collaborate with all areas of the business giving a voice to the consumer

8.     Research new or expanding product lines and provide information on the market

9.     Triangulate results in the marketplace with signals seen across a variety of data

10.  Additional duties as assigned

 

 Skills Required: 

1.     Business Acumen- Understands company/industry/function and how it strategically affects business objectives; ability to articulate and lead discussions regarding business development.

2.   Communication - effectively demonstrates appropriate communication methods; written and verbal as well as applying the appropriate communication style appropriately tailored to the audience and subject. 

  1. Analytics - Defines problems, collects data, establishes facts and draws actionable recommendations.
  2. Technical Competency – Ability to grasp research tools; skilled in numerous facets of technical resources.  
  3.  Accountability - Proven track record of being a self-starter and team player.
  1. Forward Thinking - Ability to analyze potential opportunities and program effectiveness; think independently, objectively and entrepreneurially.
  2. Flexibility - Strong willingness to approach work with a sense of urgency; adapts quickly and enthusiastically supports department and/or company changes; ability to work in a fast-paced environment; manages and organizes multiple projects at one time.
  3. Initiative - Can work with minimal direct supervision; looks for and takes advantage of development opportunities; a proven self-starter; learns and contributes quickly.
  4. Teamwork & Collaboration - Ability to work in a team-oriented environment.
  5. Planning/Organization - Demonstrated ability to prioritize, plan and meet deadlines.
  6. Quality of Work - Detail oriented; committed to accuracy and thoroughness; looks for ways to improve and promote quality.


Skills Required

Experience Required: 

 

1.     Bachelor’s degree preferred

2.     Experience working with consumer insights teams or market research firms preferred

3.     Minimum 1 year of experience or transferrable skills

  1. Exemplary communication skills and strong business acumen to understand business strategy, interact with all levels within an organization, and present actionable findings – NOT just produce data

 

Computer Software/Hardware:

Microsoft Word, Excel, PowerPoint, and Outlook

 

 Physical Requirements/Work Environment:

 Must be able to stand and sit for long periods of time, talking, hearing constantly.

Occasionally lift up to 10 lbs. on occasion

Must be able to sit in front of computer monitor (s) daily

Sitting and or standing for long periods of time.

Noise level: moderate noise level daily in an office atmosphere.


Company Information More jobs from this company 
Company Name: Cane Bay Partners VI LLLP
Company Description:
Financial Consulting 
        
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