GENERAL PURPOSE:

• Implement every marketing activity inside Retail.
• Ensure the correct merchandising application and sales approach towards potential consumers in order to increase  products sell out.
• Influence (using training and relationship skills) store sales reps to make them prefer our product as the first recommendation for store customer.
• Also responsible for gathering basic information by using predefined survey/forms in order to feed a competitor database.  
• Act inside retail or a group of retails (full time, part time), according to the Retail Classification.

MAIN RESPONSIBILITIES:

• Proactive sales approach towards potential consumers.
• Negotiate hot spots inside retail, placement and maintenance of POP material, including seasonal occasions when we’ll allocate seasonal sales reps for enhance product sell out.

• Support retail sales force in product knowledge by doing basic product demonstrations and answer basic questions about key product features.
• Build a trustful & strong relationship with retailers, stores staff and distributors.

• Responsible for stock control in the attended retails to provide correct availability our products.

• Gather basic market information from the retail, by using pre-defined surveys and other forms.

• Inform competitor’s activities and sales development to the team leader through pre-defined report.
• Identify consumer needs and others opportunities to the brand. (e.g. training).