Viewed as one of the most premier jewelry and watch retailers in the Caribbean, Little Switzerland has a long standing history of providing the widest selection of brand name jewelry and watches to their customers. We are searching for a Digital Marketing Manager who identifies with this long standing history of excellence. If you are ready to take ownership of this critical position to grow the business, live on a beautiful island with the crystal blue Caribbean water as your backdrop, then read on to see if you have what we are looking for in this position. The successful candidate will:

·        Develop, plan and execute all email lead generation campaigns.

·        Lead and manage Direct Sales team.

·        Manage email database, recommend and implement list segmentation as appropriate.

·        Distribute leads and call-lists to Direct Sales Team.

·        Manage website content (corporate, promotions, branded and non-branded merchandise) via CMS.

·        Devise strategies to drive traffic to the website.

·        Manage social media presence.

·        Recommend, develop and initiate social media campaigns.

·        Recommend, develop and test display advertising campaigns.

·        Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

·        Identify trends and insights, and recommend new initiatives and technologies to explore based on the insights.

·        Work collaboratively with internal stakeholders (ex. Store Operations and Merchandising) as well as external stakeholders (Ex. Agencies and Vendors) to ensure campaigns meet specific needs and are fully integrated.

·        Ensure all Digital Marketing efforts are completed within budgetary guidelines.