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Digital Marketing Manager - ONET Job Title: (Marketing Managers)
Industry: All Other Miscellaneous Store Retailers (except Tobacco Stores) share on twitter share on Facebook
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Job Title:   Digital Marketing Manager
ONET Job Title:   Marketing Managers
Industry:   All Other Miscellaneous Store Retailers (except Tobacco Stores)
Job Type:   Full Time
Job Shift:   First Shift (Day)
Job Location:   St. Thomas
Minimum Education:   Bachelors Degree
Degree Title:   Marketing or related
Career Level:   Manager
Minimum Experience:   3 Years
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Job Description:

Viewed as one of the most premier jewelry and watch retailers in the Caribbean, Little Switzerland has a long standing history of providing the widest selection of brand name jewelry and watches to their customers. We are searching for a Digital Marketing Manager who identifies with this long standing history of excellence. If you are ready to take ownership of this critical position to grow the business, live on a beautiful island with the crystal blue Caribbean water as your backdrop, then read on to see if you have what we are looking for in this position. The successful candidate will:

 

·        Develop, plan and execute all email lead generation campaigns.

·        Lead and manage Direct Sales team.

·        Manage email database, recommend and implement list segmentation as appropriate.

·        Distribute leads and call-lists to Direct Sales Team.

·        Manage website content (corporate, promotions, branded and non-branded merchandise) via CMS.

·        Devise strategies to drive traffic to the website.

·        Manage social media presence.

·        Recommend, develop and initiate social media campaigns.

·        Recommend, develop and test display advertising campaigns.

·        Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

·        Identify trends and insights, and recommend new initiatives and technologies to explore based on the insights.

·        Work collaboratively with internal stakeholders (ex. Store Operations and Merchandising) as well as external stakeholders (Ex. Agencies and Vendors) to ensure campaigns meet specific needs and are fully integrated.

·        Ensure all Digital Marketing efforts are completed within budgetary guidelines.


Skills Required

 

Required Experience

·        4 to 5 years’ direct experience in email marketing and website content management

·        3 years’ experience in Social Media program management

·        2 years’ experience managing a team

·        Strong copywriting skills

·        4-year college degree in marketing or related field

·        Knowledge of HTML coding preferred

·        Retail experience preferred


Company Information More jobs from this company 
Company Name: Little Switzerland/Jewels
Company Description:
Little Switzerland/Jewels has defined luxury in the Caribbean for more than 50 years. With over 25 stores across the Caribbean region, Little Switzerland offers the most desired collections of designer jewelry and watches including TAG Heuer, David Yurman, Breitling, Roberto Coin, Movado, Omega, John Hardy, Chopard, Pandora, Tiffany & Co. and Cartier
        
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